险资股权投资的结构性改革研究*——基于险资投资的倒U型效应分析

保险资金作为重要的机构投资者能否发挥促进公司绩效提升的作用在已有研究和监管政策制定上都存在较大争议。本文以2005-2017年A股上市公司为研究样本，发现险资持股比例对上市公司绩效以及估值影响存在显著的倒U型曲线效应，相应机制研究表明险资持股通过显著影响两类代理成本的渠道发挥治理作用。在适度持股比例以下，险资增持能够降低被投资公司管理费用率和其他应收款占比，并提高资产周转率，从而降低两类代理成本；持股超过一定比例反而造成两类代理成本上升。险资持股比例变化对保险机构调研次数的影响则从公司治理参与角度印证了以上结论。对倒U型曲线效应的深入分析既有助于深化对机构投资者影响公司绩效的多重效应和机制的认识，同时为在金融机构层面落实金融供给侧结构性改革、增强险资服务实体经济能力提供参考。     

乌蒙山片区绿色减贫指数分析

[目的]通过分析2012年和2014年乌蒙山片区绿色减贫指数,评价该地区不同年份扶贫效果,这也为今后各项扶贫政策的实施提供理论参考。[方法]文章依据中国绿色减贫指数指标体系,从经济增长绿化度、资源利用与环境保护程度、社会发展能力和扶贫开发与减贫效果4个方面,以人均地区生产总值、单位地区生产总值能耗等27个因子作为评价指标,利用线性加权综合法分析2012年和2014年经济增长绿化度、资源利用与环境保护程度、社会发展能力和扶贫开发与减贫效果指标值,最终确定绿色减贫指数。同时,分析片区内各贫困县波动较大的第三产业增加值比重、单位耕地面积化肥施用量、城乡收入比和农村人均纯收入增长率等指标。[结果]2014年相比2012年,乌蒙山片区经济增长绿化度、资源利用与环境保护程度和扶贫开发与减贫效果指标值上升,社会发展能力指标值降低,绿色减贫指数提高了15.40%。各县第三产业比重均降低,但农村人均纯收入都有提高。四川省10个县单位耕地面积化肥施用量增加。四川省除叙永县和美姑县,贵州省除赤水市,片区内的各贫困县城乡收入比降低。[结论]2014年,乌蒙山区在落实国家扶贫规划上取得了较好的成效。但各县之间差距较大,在今后的扶贫攻坚中,需要从不同地区的实际情况出发,了解贫困类型和贫困程度,考察当地资源储备和环境现状,统筹区域发展。     

采用航迹特征的智能机型识别

针对空战目标识别中机型自动识别比较困难的问题，提出了采用航迹特征的智能目标识别方法。利用卷积神经网络（Convolutional Neural Network，CNN）分层学习特征的能力，训练CNN算法模型自动地从航迹数据中学习有用的特征并分类。利用沿海实地采集的15个类别的飞机航迹数据，经一系列数据预处理后作为智能识别算法的训练和测试数据，在验证实验中描述了算法网络的相关配置,对比了CNN与其他分类器的识别结果。实验结果表明，CNN具有很好的识别性能。     

省域尺度下不同时序景观指数集与粒度效应分析

[目的]景观格局变化是景观生态学中的热点问题。研究省域尺度下不同时序景观指数的粒度效应、选取计算景观指数所需的适宜粒度范围并筛选出代表性景观指数集对分析景观格局变化具有重要意义。[方法]以安徽省土地覆被为研究对象,以2000年、2005年、2010年的Landsat TM遥感影像为主要数据源,采用土地利用转移矩阵对安徽省土地覆被的转移数量与方向进行研究;通过设置不同的栅格大小研究景观指数的粒度效应并选取合适的粒度范围;基于相关性分析、因子分析与敏感性分析,筛选出代表性景观指数集。[结果](1) 2000—2010年安徽省的土地覆被始终以耕地为主,其次是林地与人工表面;人工表面的增加是建立在耕地面积减少基础之上的,在10年间共有超过3 200km2的耕地转化为人工表面;(2)景观指数存在粒度效应,粒度变化会对景观指数的计算结果产生影响;省域尺度下计算景观指数所需的合适粒度范围为100～125m;(3)研究安徽省景观格局变化的代表性景观指数有4个,分别为最大斑块指数、景观形状指数、平均斑块面积、香农多样性指数。[结论]计算安徽省景观指数的适宜粒度范围为100～125m,安徽省的代表性景观指数集为最大斑块指数、景观形状指数、平均斑块面积、香农多样性指数,为进一步研究景观格局变化及驱动机制提供了依据。     

Corporate association strategies and consumer responses: The relative effectiveness of CA versus CSR communication strategy by industry type

Given the importance of communication in the realm of corporate associations, this study analyzes the roles that communication strategies play in the formation of corporate associations. The study examines (1) whether particular types of associations (corporate ability or corporate social responsibility associations) can be developed through CA- or CSR-based communication strategies, and (2) the relative effectiveness of these two association types at amplifying favorable consumer responses across three different industries (consumable goods, durable goods, and stigmatized goods). An experiment was conducted to test the proposed model with six Fortune 500 companies. The results demonstrate that communication strategies can effectively facilitate a particular type of association. Differing levels of association effectiveness were found within each industry. For the consumable goods industry, CA associations are found to be more effective than CSR associations. For the durable goods industry, CSR associations are more influential at enhancing consumer attitudes and purchase intent than CA associations, while CA associations have a larger impact on supportive communication intent. In the case of the stigmatized industry, CSR associations play a determinant role in fostering positive consumer responses. This study provides managers and communication specialists with more concrete guidance for choosing a particular corporate positioning and communication strategy.     

科学、价值与判断在环境影响评估架构中之整合

公共政策研拟，尤其是环境影响评估，不仅牵涉技术性科学层面，同时涵盖社会性价值评估与政策性决策判断。旨在探讨如何将科学、价值与判断等因素合理融合于环境影响评估作业过程中，并据此研拟一环境影响评估架构，作为中国台湾地区环保部门开发案审核依据之参考。本文所研拟之环境影响评估架构的理论基础包括社会选择理论、社会判断理论及多属性评估方法。通过社会选择理论分析环境政策制定的机制；通过社会判断理论解释科学与价值如何整合于政策制定及其可行性中；而通过多属性评估方法建立开发案评选的集体决策技术。以山坡地开发为例说明此架构在实践中的应用。     

A model of tourism advertising effects

This study develops the AIEDA tourism advertising effects model and examines this model by tourism destination types and advertising formats in a field experiment. The AIEDA model extends the traditional AIDA model in the advertising field and additionally considers the unique features of tourism products. It includes five hierarchical stages: Attention→ Interest→Evaluation (Perceived Usefulness→ Perceived Credibility) → Desire →Action. Findings of experimental research indicate that destination type and advertising format have main effects and interaction effects on tourism advertising effects. In addition, this study discovered that, for natural and cultural destinations, video ads yielded similar or more positive advertising effects than virtual reality ads, whereas print was the least effective advertising format.     

Deal characteristics and M&A performance: How do hospitality firms fare?

The global hospitality industry has experienced significant consolidation in the past several decades. While evidence in the general business literature suggests that the target firm shareholders gain instead of the acquiring firm shareholders, some studies in the hospitality industry have suggested that mergers and acquisitions (M&As) are also beneficial to acquiring firms. Using a comparative study design and a comprehensive sample over 41 years, we empirically examine whether M&As create more value in the hospitality industry than in other industries and whether certain deal characteristics may explain the potential performance differential. Overall, we find that M&As in the hospitality industry outperform M&As in non-hospitality sectors. When examining deal attributes, we find that relative size of target, cash method of payment, and an unlisted target are characteristics positively related to merger performance and help explain some of the performance differential. We contribute theoretically and empirically to the literature by demonstrating that industry and deal effects play an important role in M&A performance.     

利用取土场废置高边坡进行景观提升改造的技术应用

对一县城道路入口处的废置取土场37m高边坡进行治理,并根据取土场现状地貌设计假山、人工瀑布、绿化设计等进行景观提升改造,通过优化绿地空间格局,完善公园的游览系统、服务设施、植物群落等方面,有效改善入城口区域城市风貌,同时也为周边的社区居民提供日常休闲、娱乐、游览和康体活动的公共空间,并充分发挥其作为南部新城区域中心森林氧吧的生态作用,形成稳定的、可持续发展的城市绿色生态系统。     

The effects of possession- and social inclusion-defined materialism on consumer behavior toward economical versus luxury product categories,goods versus services product types,and individual versus group marketplace scenarios

The paper builds on and extends the current understanding of materialism by investigating the effects of two forms of materialism (i.e., possession- and social inclusion-defined) on consumer behavior (i.e., purchase and patronage) toward products of different categories (i.e., economical versus luxury) and types (i.e., goods versus services) in different marketplace scenarios (i.e., individual versus group). Using data partitioning on a random sample of 323 consumers to generate usable cases for three interrelated studies, the paper reports that the effects of possession- and social inclusion-defined materialism are consistently accentuated in the purchase of luxury goods rather than economical goods, whereby consumers with high levels of possession- and social inclusion-defined materialism are more likely to purchase luxury goods than consumers with low levels of possession- and social inclusion-defined materialism. However, the paper finds that possession- and social inclusion-defined materialism have no significant effects on the individual and group patronage of economical and luxury services. The paper concludes with the implications of these findings for theory, practice, and future research.